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Master in Web Marketing, Branding and Merchandisingandising (Formación Permanente)
Presentación
Digital marketing is central for company’s global strategy that need to transform the way to approcah markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well structured digital marketing plan to understand and predict consumers behaviors. The Master in Web Marketing, Branding and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involvedin various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according with the objectives of the company.
Dirigido a
The master is addressed to manager, business consultants or recently graduated students who want to become expert in digital marketing and online branding
Objetivos
This Master program prepares digital marketing experts through an in-depth discovery of the power of analytics to drive business success in small organizations and multinationals. The main objectives of the master are:
Train experts in the latest trends in online marketing applied to the business world and the digitalization of companies:
- Provide a deep understanding of digital marketing tools to detect opportunities and define strategies that optimize the web presence of any company
- Train professionals in the domain all relevant aspects of digital marketing (search engine optimization, search engine marketing, social media advertising, inbound marketing, etc.
- Prepare professionals in social media, e-commerce, and online marketing
En colaboración con
Digital marketing is central for company’s global strategy that need to transform the way to approcah markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well structured digital marketing plan to understand and predict consumers behaviors. The Master in Web Marketing, Branding and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involvedin various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according with the objectives of the company.
Dirigido a
The master is addressed to manager, business consultants or recently graduated students who want to become expert in digital marketing and online branding
Objetivos
This Master program prepares digital marketing experts through an in-depth discovery of the power of analytics to drive business success in small organizations and multinationals. The main objectives of the master are:
Train experts in the latest trends in online marketing applied to the business world and the digitalization of companies:
- Provide a deep understanding of digital marketing tools to detect opportunities and define strategies that optimize the web presence of any company
- Train professionals in the domain all relevant aspects of digital marketing (search engine optimization, search engine marketing, social media advertising, inbound marketing, etc.
- Prepare professionals in social media, e-commerce, and online marketing
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Programa
Programa
The master includes 8 modules and a final project work to be devoloped during the last semester:
- Strategic Marketing
- Business Intelligent systems
- Web Marketing and Social Media
- Online Business and Innovation
- Retail Marketing
- Product Management and Distribution
- Branding
- Corporate Strategy
- Project Work
Profesores
All the master professors are PhD and professional experts in digital marketing, online business and brand management.
aterial didáctico
The students have at their disposal all the didactic material within the University LMS - study platform. The didactic material includes synchronous and asynchronous classes, textbook material, cases studies and required readings.
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Metodología y materiales
Sistema de enseñanza y metodología de estudio
The Master can be attended completely online through the online platform “MIA University Campus” that provides students with a flexible and personalized learning environment. All the study material is accessible through the platform and includes asynchronous video – classes, didactic units, virtual library, webinars and interactive discussions forums that allows students to organize their study schedule while remaining connected with their professors and tutors.
Material didáctico
The students have at their disposal all the didactic material within the University LMS - study platform. The didactic material includes synchronous and asynchronous classes, textbook material, cases studies and required readings.
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Calendario y precios
Duración, plazos de matrícula y fechas de inicio
The master lasts 1 year and can be attended fully online.
There are different starting dates during the year in the spring, summer and fall semester.
For specific information about the next available starting date you can contact the admissions office at: admissions@miauniversity.esPrecios y formas de pago
The total tuition of the master is € 3.900 that can be paid in 6 installments during the year.