



The fashion and luxury goods industry is today a constantly expanding field whose growth represents an important prospect of the global economy but at the same time a challenging sector for those who want to be part of this industry.
The Fashion and Luxury world requires specialized skills in the areas of management, marketing and promotion of products to local and foreign markets. The latest report from.
“The State of Fashion” shows a global growth in revenues from the fashion industry accompanied by the need of innovating existing business models and improving strategic, communication, buying, retail and marketing skills. The master in management and marketing of fashion and luxury offers advanced knowledge and skills in the field of management, marketing, customer relations, and communication.
*Título propio de la Universidad a Distancia de Madrid 'Enseñanza no reglada y sin carácter oficial' (art. 7. c. Decreto 84/2004, de 13 de mayo, de la Comunidad de Madrid)

The master is addressed to students with a fashion and design or marketing and management academic background and to professionals in the fields of fashion and luxury.
The Master in Management and Marketing of Fashion and Luxury aims to train a Manager able to analyze and solve the organizational and economic problems related to the management of fashion and luxury and to master the branding, marketing and merchandising techniques. Students will acquire the key skills to plan sales and manage the launch of products and brands, according to customer needs and national and international target markets. Moreover they develop the knowledge and skills to manage all the aspects related to the design of new fashion products within the company, also responding to technological changes and product innovation.