Digital marketing is central for company’s global strategy that need to transform the way to approcah markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well structured digital marketing plan to understand and predict consumers behaviors. The Master in Web Marketing, Branding and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involvedin various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according with the objectives of the company.

*Título propio de la Universidad a Distancia de Madrid 'Enseñanza no reglada y sin carácter oficial' (art. 7. c. Decreto 84/2004, de 13 de mayo, de la Comunidad de Madrid)