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Master in Management and Marketing of Fashion and Luxury(Formación Permanente)

Overview

The fashion and luxury goods industry is today a constantly expanding field whose growth represents an important prospect of the global economy but at the same time a challenging sector for those who want to be part of this industry.

The Fashion and Luxury world requires specialized skills in the areas of management, marketing and promotion of products to local and foreign markets. The latest report from.

“The State of Fashion” shows a global growth in revenues from the fashion industry accompanied by the need of innovating existing business models and improving strategic, communication, buying, retail and marketing skills. The master in management and marketing of fashion and luxury offers advanced knowledge and skills in the field of management, marketing, customer relations, and communication.

Targeted to

The master is addressed to students with a fashion and design or marketing and management academic background and to professionals in the fields of fashion and luxury.

Objetives

The Master in Management and Marketing of Fashion and Luxury aims to train a Manager able to analyze and solve the organizational and economic problems related to the management of fashion and luxury and to master the branding, marketing and merchandising techniques. Students will acquire the key skills to plan sales and manage the launch of products and brands, according to customer needs and national and international target markets. Moreover they develop the knowledge and skills to manage all the aspects related to the design of new fashion products within the company, also responding to technological changes and product innovation.

In association with

The fashion and luxury goods industry is today a constantly expanding field whose growth represents an important prospect of the global economy but at the same time a challenging sector for those who want to be part of this industry.

The Fashion and Luxury world requires specialized skills in the areas of management, marketing and promotion of products to local and foreign markets. The latest report from.

“The State of Fashion” shows a global growth in revenues from the fashion industry accompanied by the need of innovating existing business models and improving strategic, communication, buying, retail and marketing skills. The master in management and marketing of fashion and luxury offers advanced knowledge and skills in the field of management, marketing, customer relations, and communication.

Targeted to

The master is addressed to students with a fashion and design or marketing and management academic background and to professionals in the fields of fashion and luxury.

Objetives

The Master in Management and Marketing of Fashion and Luxury aims to train a Manager able to analyze and solve the organizational and economic problems related to the management of fashion and luxury and to master the branding, marketing and merchandising techniques. Students will acquire the key skills to plan sales and manage the launch of products and brands, according to customer needs and national and international target markets. Moreover they develop the knowledge and skills to manage all the aspects related to the design of new fashion products within the company, also responding to technological changes and product innovation.

  • Program

    Program

    FASHION DESIGN THEORY I

    This course allows students to understand in depth the world of Design and Fashion, providing the key skills to analyze and recognize the styles and approaches that have characterized the fields of fashion and design. The module provides the tools to analyze the different steps that characterize the development of a collection, from the conception to the research and definition of the style, to the final positioning on the market.

    FASHION DESIGN THEORY II

    The course introduces students to the fundamentals of fashion design, their use and applications and act as a basis for courses in the following semesters. Topics covered will include: Theories & functions of clothing, Consumer demands, Fashion change and innovation. Fashion research & marketing, raw materials for fashion, product and design development, introduction to apparel production and accessory designing.

    HISTORY OF COSTUME AND FASHION DESIGN

    The course provides the basic skills and knowledge to critically analyze the history of fashion and luxury goods, with particular emphasis on the relationship between fashion and society, art, music, politics and advertising. Providing a historical-cultural excursus on the major trends emerging since the nineteenth century, the course will show the significant role played by designers of haute couture. The study of the fashion market in a globalized and international context will allow students to understand the relationships between designer, fashion, popular culture, business and the world of multimedia and journalism.

    PRODUCT MANAGEMENT AND DISTRIBUTION

    Marketing plays an increasingly important role in the company sales and distribution network. To be innovative in a constantly changing market, companies must adapt their promotion and distribution models and sales channels. At the same time, the customer and the reference market change continuously and the company must find the tools to adapt its communication, interaction and sales strategies. Through this course, students will receive a comprehensive understanding of the modern marketing techniques in order to improve company performance and forecast market changes.

    DIGITAL MARKETING FOR FASHION AND LUXURY

    This course introduces the concepts of Fashion and Luxury Marketing and analyzes the strategies to use digital marketing principles and techniques to launch or develop brands and products. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies in order to increase the brand value by nurturing the brand heritage and making it relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course

    CORPORATE STRATEGY

    This course focuses on the central questions in business such as how to lead an organization to the success and addresses this question from the perspective of a leader who heads a unit or an organization. The concept and frameworks that are rooted in the theory of strategy and management, will be analyzed together with key concepts related to competition and competencies, global business and collaboration. Strategic alliances, networks, diversification, global sourcing, and vertical integration will be presented as strategies to create value in a global context

    FASHION AND LUXURY PRODUCT: BRANDING, MARKETING AND MANAGEMENT

    The course aims to provide students with the tools to analyze and explore Italian fashion from the beginning of the twentieth century, up to the international post-war fashion, starting from the couturiers of the "Sala Bianca" to the extraordinary success of the brands today. The course focuses on the history of the most important fashion houses that have become synonymous with glamor and on the designers who have contributed to making "Made in Italy" an undeniable style brand all over the world. The study of today's fashion and its marketing techniques will make students able to explore the world of social media and its influence on "Millennials".

    MANAGING BRANDS IN A DIGITAL CONTEXT

    The digital and web world offers innovative management and business tools that allows the expansion of the sales and promotion network and the achievement of international markets. An effective management of digital marketing channels allows the organization and the fashion company to interact with its customers, analyze and monitor market trends, grow, evolve and increase the sale of its products. The course aims to provide students with the concepts and tools necessary to understand the main levers of marketing and web marketing and apply them to the fashion and luxury goods sector and to the promotion and sales chain.

  • Methodology and materials

    Teaching system and study methodology

    One of our core values at MIA University is to allow for an enriching, supportive and flexible environment. That is why we offer the continuous support of professors and tutors to go over course material or to get additional help. All lectures and the study and assessment material are available 24/07 on the online platform, allowing you to go through the content at your own pace. The flexibility of this Master makes it possible for working professionals to acquire their degree while still working full-time in the industry.

    Teaching materials

    A FULLY ONLINE EDUCATION MODEL

    The Master can be attended completely online through the online platform “MIA University Campus” that provides students with a flexible and personalized learning environment. All the study material is accessible through the platform and includes asynchronous video – classes, didactic units, virtual library, webinars and interactive discussions forums that allows students to organize their study schedule while remaining connected with their professors and tutors. Our online education model is based on a flexible and efficient method addressed to students and professionals of all ages. You have the freedom to study according to your own schedule and to plan your exam and assessment calendar with the support of your tutor.

    WHAT MAKE OUR PROGRAM DIFFERENT

    • Innovative and practice drive courses.
    • A 100% online master program built around your schedule.
    • Flexible and interactive learning environment.
    • Academic excellence and in-depth practical knowledge.
    • Real-world, project-based learning.
    • International community of students and professionals.
  • Calendar and Fees

    Duration, enrollment periods and start dates

    The master lasts 1 year and can be attended fully online. There are different starting dates of the master during the spring, summer and fall semester. For additional information about the next starting dates contact the admissions office at: admissionsmiauniversity.es.

    Fees and payment methods

    The total tuition of the master is € 4.500 that can be paid in 6 installments during the year.